I have a soft spot for BCBG Max Azria - probably because they make clothes that I can see myself wearing in everyday life. This is especially true of the Fall 2010 Ready-to-Wear collection, which was designed specifically to cater to the recession-minded customer. And it doesn't hurt that the collection features lashings of gray - my favorite color, of course.
Style.com's Meenal Mistry reports:
On the runway, there were endless variations of a simple, sellable, and yes, chic idea: color-blocked silks in clean geometric silhouettes layered with whisper-thin black knit tops. Dresses had a T-shirt-level ease and often came cinched with wide elastic belts. The layering of lightweight pieces was another customer-centric strategy. These dresses, as Mrs. Azria explained, can be worn right away when the Fall delivery goes into stores—i.e., in high summer—and then can transition into chillier months.
All in all, a smart play for the bottom line. The Azrias did allow themselves to dream a little, though, with occasional lashings of sequins and pieced-in panels of sheer pleats. After all, all practicality and no panache would make fashion a dull industry.
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